832 Marketing Like The Pros with Jason Roberts & Rachel Schneider

Published: Jan. 24, 2020, 10 a.m.

Almost straight out of high school, Jason Roberts and Rachel Schneider started their own mortgage company in St. Louis. Working 12-15 hour days, they were able to find great success\u2026..until the market crashed. After filing bankruptcy, losing cars, and a primary residence, they were literally at their rock bottom. But what could have been a disaster ended up being a huge blessing in their life.\n They had the chance to step back and figure out what they really wanted in life. They already understood what makes a business successful. And when it comes to businesses, if you understand the mechanics, the vehicle doesn\u2019t matter. So they took everything they knew about running a successful business and started buying short sales.\n Because they had lost literally everything during the crash, they didn\u2019t even have enough money to use direct mailings. So they took the foreclosure data, ran it through whitepages.com, did a reverse address search, and started calling the numbers that popped up.\n They realized that the core of a real estate business is just having a conversation with someone who wants to sell their house. Relationships are the engine of real estate!\n They use a variety of lists to get phone numbers today, including:\n \u2014Eviction notices\n \u2014Facebook ads\n \u2014The state\u2019s probate list\n \u2014Pre-foreclosure list from the county courthouse, the state, and the legal newspaper\n \u2014Vacant list property\n They\u2019ve focused on building the pipeline for their leads, and they don\u2019t worry too much about the ones they lose. And they\u2019ve expanded their marketing because they really think that having their faces and numbers everywhere helps them reach different kinds of people.\n If you\u2019re in the Missouri area, they\u2019re offering a real estate boot camp coaching other investors to do what they do on January 31st, February 1st, and 2nd.\n What\u2019s inside:\n \u2014Jason and Rachel share their absolutely lowest point, and when they decided to change.\n \u2014Finding the kind of marketing that resonates with people is incredibly important.\n \u2014What kind of marketing Jason and Rachel currently use.\n \u2014Their favorite lists for short sales and pre-foreclosures.

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