REI In Your Car 184: Six Rules for Lead Generation
The day has finally arrived. I\u2019m driving to the arena for the graduation ceremonies; I\u2019m finally graduating with my MBA. Those of you who follow my podcast know that I started this program many years ago, and had only one class to finish. Well, I finished that class and now am graduating!
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But that\u2019s not the subject of this episode. I just saw a post on Instagram from my friend, Matt Theriault, called the Lead Generation Commandments. Matt\u2019s a great teacher and I like his materials.
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There are 6 of these commandments. All are good, but I focus on 2 in particular.
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The first is: \u201cDon\u2019t buy \u2013 shop.\u201d Don\u2019t fall into the trap of becoming the desperate motivated buyer. Your position is to have a shopping mindset.
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The other one that rings true with me is: \u201cAutomate what you can and outsource the rest.\u201d This has been my mantra for many years. And this is the reason why my business can literally run itself while I\u2019m away.
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