REI In Your Car 162: Stick to the Basics, to the Core of Who You Are
I happened to read an article in the Wall Street Journal recently that said the McDonald\u2019s company will be making changes in the near future. They are going back to their roots, back to who they are and their core products. It seems that in recent years, they\u2019ve been trying to appeal to the \u201chealthy-eating\u201d crowd\u2014those people who never go to McDonald\u2019s anyway. And it has adversely affected their sales.
\nThat got me to thinking, so in this episode, I talk about how important it is to stay true to your core values. Stick with your course. Do what you know and stop trying to please everyone else.
\nSo what if you choose to stay with wholesaling for your entire career? If that\u2019s what you love to do, then be true to that.
\nI think a lot of us change our course simply because it seems that\u2019s what we\u2019re supposed to do. Not so.