REI In Your Car 155: Why You Need to Listen Three Times as Much as You Talk
One thing I repeatedly say to my coaching clients\u2026 and those in my coaching groups\u2026 and in my workshops, is this: When you\u2019re talking to sellers (or buyers) listen, listen, listen. And today I experienced a great example that proves my point, which I\u2019m sharing in this episode.
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Since we\u2019re looking to do more marketing for our partners, I want to learn about Facebook marketing. When I saw an ad that had to do with FB marketing, and the training was targeted to real estate investors, I wanted to know more.
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I set up a time for the call, and this guy I talked to provided me with the perfect example of how to lose a sale by not listening. I was kept on the phone for 45 minutes, listening to his sales spiel, but all the while he failed to ask me the right questions.
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I used to say you need to listen twice as much as you talk. After this experience, I\u2019m more convinced you should listen three times more than you talk.
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I\u2019m also sharing a few great \u201cpositioning\u201d questions. He who asks the questions controls the conversation.
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