REI In Your Car 145: Marketing Is Everything and Everything Is Marketing

Published: Jan. 30, 2017, 10 a.m.

Marketing is everything and everything is marketing.

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This is a saying that I wish I could say is an original by me, but it\u2019s not. However, it\u2019s a concept that I hammer home to my students every chance I get.

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In this episode, I tackle this subject \u2013 again. Take a good look at your own business and make an honest assessment. What are you investing into your marketing in terms of time and money? Never forget that this is a business and not a hobby.

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Making offers is part and parcel of the marketing in your business. You\u2019ll hear me tell of an amazing situation where making an offer paid off for one of my students. And how long he had to wait for the payoff.

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Should you send an offer to every seller you contact? You\u2019ll like my answer to this question\u2026

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