197 The Power Of The Phone & Follow Up Gregory Hodges
I\u2019m excited to have Gregory Hodges back with me for this amazing episode. I\u2019ve had him on the podcast before, and it\u2019s always a well-received episode because he gives out such great information.
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We start out discussing how direct mail marketing is tougher now than it was a few years ago, but that doesn\u2019t give us an excuse to fold and quit. We just have to look for ways to be more creative.
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Many investors are sitting on hundreds (sometimes thousands) of old leads\u2014doing nothing with them. They believe they\u2019re worthless.
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Gregory has jumped on this by teaming up with investors to call their old leads and partner on the profits. At first, he has to convince them that the leads truly do have value. (Because they usually say, \u201cThere\u2019s nothing there.\u201d) After he starts closing on 2 or 3 deals a month, they begin to get the picture.
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He\u2019s presently working with several investors across the country, and looking for more. He has a team of experienced callers in place to call the leads.
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As I\u2019m always saying, \u201cThe fortune\u2019s in the follow up.\u201d And Gregory\u2019s proving that it\u2019s true.
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