Why Direct Mail Works and Why You Should Be Doing It Kathy Kennebrook
In this awesome episode, I\u2019m talking with Kathy Kennebrook.
\nThis is actually our second interview with Kathy, but because she has soooo much REI DM knowledge to share, I wanted to have her back again.
\nIn today\u2019s episode, we\u2019re talking about direct mail. Kathy loves it, I love it and you should too\u2026 because it works. We\u2019ll tell you the right way to do DM, the results you should expect, what you should be mailing, lists to target and why DM works so well to bring in leads.