Dig the well before you\u2019re thirsty. What\u2019s that supposed to mean?
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If you\u2019re scratching your head at the title of this episode, it\u2019s yet another concept that I took away from the recent Mastermind group I attended. (The group is called Collective Genius.)
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The reason this admonition resonated with me is because I was guilty of this early on in my investing business. I was guilty of starting out right\u2026 but was not finishing well.
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I did well in ramping up my marketing, then I got a few deals, got busy with those deals, felt comfortable with the incoming cash, got lazy \u2013 and slacked off on my marketing.
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All of a sudden I woke up and my well was dry. And I needed money. Get the picture?
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I was thirsty, but now I was forced to re-dig the wells. Not a good situation. Learn to dig the right way in today\u2019s episode.
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