REI In Your Car 87: The Importance of Deadlines

Published: Sept. 16, 2016, 10 a.m.

As I recorded this episode, I was driving to the airport to leave for Spain. Whenever I get ready to leave town for a few days, I\u2019m amazed at how much I can get done in a short amount of time.

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Why is that?

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It\u2019s because I have an immovable deadline. I have no choice. I\u2019m leaving on a specific date, which cannot be changed. So my various projects must be completed before I leave.

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So, in this episode, I\u2019m giving several examples of how I set deadlines for myself, my partners and my coaching clients.

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The act of setting \u2013 and keeping \u2013 deadlines is absolutely crucial for running a successful business.

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