REI In Your Car 47: Instead of Making a Meal and Trying to Sell It, Take Their Order First

Published: July 12, 2016, 2 p.m.

I love the title of this episode! It\u2019s not an original by me, but it\u2019s certainly full of truth. Can you imagine going to a restaurant and they bring you the food they choose rather than taking your order? Pretty silly, right?

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But that\u2019s how some investors run their business. They find deals first, then try to serve them up to just any buyer. The better approach is to build up a list of buyers, and then find out what they want.

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In this way you are in control \u2013 you are creating the opportunity.

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In this episode, I go into detail as to how to make this happen. Check this out.

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