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Thanks for joining us for Part 22 of our podcast that focuses on the basics \u2013 keeping your business running smoothly by remembering not to overcomplicate things.

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I am joined once again by Peter Vekselman, my business partner and friend, who is crushing it in Atlanta \u2013 and has recently figured out a genius way to grow his business in a massive way.

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And that\u2019s actually the focus of today\u2019s episode. Peter will explain how he was able to look at his business model and reverse a process that has had a huge impact on his business in a positive way.

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You\u2019ll hear Peter explain his \u2018trifecta\u2019 expansion model, how it involves working very closely with Realtors, how he\u2019s able to profit from \u2018dead leads,\u2019 why face-to-face negotiations with sellers are always preferred, two main reasons why the model Peter used to use as his strategy wasn\u2019t working as well as his new model\u2026 and\u2026 why Peter thinks his new model could be the wave of the future in REI.

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Really powerful episode today that will make you think about your business in a whole new way.

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