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In this episode, I\u2019m talking with Direct Mail king, Rick Ginn.

Rick used to work 80 hours a week in a corporate job and finally kicked it to the curb to jump into REI. Why? The main reason, he says, is because it gives his absolute freedom to do whatever he wants, which is mainly spend time with his family. It\u2019s been about 10 years and Rick hasn\u2019t looked back.

In fact, in today\u2019s episode, I\u2019m talking with Rick about the direct mail postcard program that he created to help your direct mail campaign get the best response results ever. Plus, Rick will tell us the 2 keys to direct mail success, his \u2018crazy\u2019 idea regarding phones and much more. So much more that this is actually just Part 1 with Rick!

There\u2019s so much to cover, so get going\u2026