089 How Lots of Marketing and a Little Perspective Can Equal Success Cris Chico
In this episode, Alex Joungblood and I are talking with a really well-known REI investor (and friend of ours) \u2013 Cris Chico.
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When people ask me how I got started in this biz, I say it all started with a terrific course from Cris. It was actually Alex who was Cris\u2019 very first course customer, so we all go way back. And that\u2019s for real, folks.
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Today, Cris talks about how focusing on one task and becoming an expert in that task is the key to his success. His happens to be direct mail, and he explains why he likes direct mail as a solid foundation for any REI business.
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We also touch on why Cris is considered to be the \u2018Godfather of Virtual Wholesale,\u2019 but why you should start locally to build your business before branching out. We also cover market intelligence; why a follow-up process problem may not be a lead-generation problem; and how to best use VAs.
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As if all that awesome info wasn\u2019t info, Cris breaks it all down for us with a little perspective. He says, in fact, that a little change in perspective may be all you need to finally reach success.
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Let\u2019s get to it\u2026
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