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"We felt with rates coming up and rents not growing at the same pace, we couldn't really be aggressive in the New York City market, unless prices came down to reflect that new reality, which of course they didn't."\n\nWhile it's wonderful to create a solid business plan, real business rarely goes that way. Join me and our special guest Avi Abadie to listen in on what we'll call real talk: when business and markets throw you curve balls, how do you best adapt and adjust your strategy? COVID especially created this challenge for everyone, and as such, being mindful of over leveraging couldn't be more important. Listen in to learn how to analyze markets and deals with a keen eye, as well as some tips for dealing with supply chain challenges on top of it all! \n\nKey Takeaway:\n\nDon't evaluate a deal or market just in real time. When considering new investments, ask yourself the harder questions and evaluate worst case scenarios. If the deal still works, that's when you can be reasonably assured it's a good opportunity.\n\nSpeaking of good deals...be sure to seize our latest investment opportunity, REV Fund: https://bit.ly/31zpSww\n\nHow to Contact Avi:\nWebsite: www.coveig.com\n\nAre you REady2Scale?\nLearn more about growing your wealth, strengthening your portfolio, and scaling to the next level at\xa0www.bluelake-capital.com.\n\nProduction Credits:\nFeaturing: Ellie Perlman\nStrategy: Jeannette Robinson\nDigital Editing: Brenna Shelton\nAudio Editing: WEP (We Edit Podcasts)\nSpecial Guests: Avi Abadie\nLearn more about your ad choices. Visit megaphone.fm/adchoices