This is our 100th episode! In this episode, tune in to a full hour to hear from 7 PR professionals about when it is best to hire or not hire a publicist or PR agency. We welcome back Christina Daves (Author of PR for Anyone) and interview other guests, including Ross Lipschultz (Corporate Communications Manager of The Chicago Bulls) and Krystal Covington (PR Director of Natural Grocers).\n\n--- \n\nSupport this podcast: https://podcasters.spotify.com/pod/show/reachingthefinishline/support