6 Texts For Online Leads
The 6 texts you should send every online lead\n\nKey Takeaways\n\t\u2022\tUsing these 6 scripts on one lead within 24 hours of receiving an inquiry maximizes the chances of conversion, according to Wendy Forsythe.\n\n\nSix is the \u201cmagic number\u201d when it comes to converting online leads, according to\xa0Wendy Forsythe, head of global operations at\xa0Carrington Real Estate Services.\n\nIf you\xa0call or text (or both) leads using\xa0six scripts\xa0within 24 hours of receiving an inquiry, you should make contact with\xa0more nine\xa0out of 10 online leads, said Forsythe in a presentation at Inman Connect San Francisco on how to convert online leads.\n\n\nContact attempt no.\xa01 (made as fast as possible):\nIntroduce yourself and the company you work for; thank the lead for the inquiry; mention the property the lead asked\xa0about;\xa0mention\xa0where the lead made the inquiry from (e.g. brokerage website, Zillow, realtor.com, etc.); and note that you\u2019ll call again\xa0in a couple hours if you don\u2019t hear\xa0back.\nThe voicemail you leave or the text you send might look like this:\n\u201cHi, this is Wendy Forsythe with Carrington Real Estate. Thanks for your inquiry on 123 Main Street.\n\nI\u2019m calling because of the request for more information you made on my website.\xa0\nYou can call or text me at 555-555-5555. If I don\u2019t hear from you, I\u201dll give you a call back in a couple of hours.\n\nMentioning\xa0the address of the property a lead asks\xa0about as well as\xa0where the lead made the inquiry from can increase response and engagement with leads \u201cdramatically,\u201d Forsythe\xa0said.\n\nAnd, she added, noting that you\u2019ll call back if you don\u2019t hear from a lead\xa0helps set expectations for the up to five more calls and texts\xa0that could be coming their way.\u2028\nContact attempt no. 2 (two to four hours after first attempt)\nOpen the voicemail and text (or both) in the same way you did the first time around.\n\nBut close with this hook: \u201cAs you\u2019re likely aware, properties are selling quickly in today\u2019s market, so I want to make sure you get the additional information you\xa0were looking for on this home.\u201d\n\nForsythe said that, \u201cwhen the lead hears that on the other end that is creating a sense of urgency.\u201d\nContact attempt no. 3 (four to eight hours after first attempt)\n\nThis time,\xa0slip in\xa0the line, \u201cI have some important\xa0updates I think you might be interested in,\u201d after the boilerplate you used in your previous attempts,\xa0she said.\n\nUpdates \u201ccan be any number of things,\u201d Forsythe said, including offers made, showings or\xa0the scheduling of an open house.\n\nContact attempt no. 4 (eight to 12 hours after first attempt)\nClose with the statement \u201cI\u2019d be happy to answer any questions you have and assist you with your real estate needs.\u201d\n\nIf a lead hasn\u2019t responded at this point, chances are the lead isn\u2019t exactly ecstatic about the property the lead originally inquired about,\xa0Forsythe said.\n\nSo let the lead know you\u2019re\xa0able to help them with anything real estate-related,\xa0she said.\n\nContact attempt no. 5 (12 to 18 hours later)\nDon\u2019t bother mentioning the\xa0original property of interest or the source of the lead\u2019s inquiry\xa0this time.\n\nAfter introducing yourself, say, \u201cI\u2019m sorry we haven\u2019t been able to connect but I did want to make sure I responded to your inquiry,\u201d\n\nThen sign off\xa0with: \u201cIt\u2019s important to me to respond to all inquiries about real estate\xa0that are directed to me. I hope your real estate search is going well and would be happy to help.\u201d\n\nContact attempt no. 6 (18 to 24 hours)\xa0\nNote that you\u2019ve tried to reach the lead a number of times and cap off the whole sequence with: \u201cIf you\u2019re still looking for information, please let me know, and I\u2019d be happy to help,\u201d Forsythe said.\n\n\nThanks for listening! For questions, comments or suggestions, please email me at josh@jburnettrealtygroup.com.