Your Shadow Brand
Building your business and your brand requires a particular set of skills. I want to talk about those skills (one in particular), but also issue a reminder about your other brand...the one built by others. Your\xa0shadow brand. What is it, and how do you manage it?
Key Insights
- \u200b What's the best, must-have skill for creating cash flow and building wealth?
- \u200bAI has made it easier to build a business with less human help, but at a certain level you must start hiring people.
- \u200bThe harder you work, the more money you make...\xa0Not True -\xa0That philosophy can destroy you
- \u200bTo achieve true wealth, you must create assets that generate income
- \u200bYou must learn to communicate strategically and influentially
- \u200bUse your writing to build your personal brand - Do not just hand this job over to AI...use AI as a helper, not an author
- \u200bHow to take control of your\xa0Shadow Brand\xa0(make it intentional)
- \u200bBuild a personal brand based on the Real You
- \u200bEmbrace your\xa0Authentic Self -\xa0keep your quirks intact to build a personal brand that people connect with and recognize
- \u200bCopywriting is the number one skill when it comes to building your brand (Everything is copy)
- \u200bA.I. can help make you more productive, but you MUST understand the fundamental principles of good copy in order to use it correctly
Links
- \u200bHow To Write Copy That Sells\xa0- Get your free copy of my most popular, bestselling book (just pay shipping)
Transcript and Video
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