Your Sales Copy System
See if this sounds like anyone you know\u2026
You need to generate some cash, so you come up with an idea. You set up your funnel, and your checkout...You calculate your possible conversions...Then you remember you need to write that pesky sales copy, so you slap it together. As you roll out, you realize you also needed thank you copy, follow up copy, stick copy, next offers, etc., and you tell yourself "Next time, I'll get it right." This happens because you lack a system.
A system is, according to the Oxford dictionary, \u201ca set of principles or procedures according to which something is done; an organized framework or method\u201d. Most entrepreneurs don\u2019t have that. Neither do most copywriters.
A system will bring you less stress, more sales, more profit, and set you up for the next sale. A copywriting and marketing system can be the first step in turning your promotion into a business.
- Right-fit client profiles
- Copy \u201cchunks\u201d proven to work
- A complete PASTOR filter brief
- Pre-promo content (blog, podcast, YouTube, social)
- "Inception\u201d copy
- Interview scripts (for interviews on other media)
- Swiss Army knife Emotional Trigger checklist
- Sublist recruitment copy (opt-ins)
- Sublist indoctrination copy (opt-in emails)
- Email sequence framework
- Pre-launch alert copy
- Pre-launch content & copy
- Sales page copy
- Follow unto sales page for open cart copy
- Cart close copy
- Post sales followup
- Refund prevention copy
- Nurturing copy
Remember, the more you can "templatize" and chunk down, the better. As I have often said, I don\u2019t like to start a project until I\u2019m already 80% done.
System Checklist
- Review
- Proof
- Set up an A/B test on headlines and leads
- Test all breakage points
- After action review
How You Can Help
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