Why You MUST Make Big, Bold Promises
Today I want to enter into an interesting discussion Ken MacArthur started on Facebook https://www.facbook.com/marketingtactics.
Ken states, \u201cSerious question, I\u2019ve always been a skeptic. I have no problem under-promising and over-delivering, but I\u2019ve always been hesitant to make a \u2018Big Promise.\u2019 Given the current state of the world I live in, I\u2019m more inclined to think things like \u2018most people will fail, most of the time when they start something new.\u2019 That\u2019s why babies don\u2019t walk on the first try. Making a \u2018big promise\u2019 is part of the sales conversation equation. Some of my mentors find it essential and don\u2019t believe you can close high-ticket sales without one. Obviously, showing value and creating trust impact your sales. The skeptic in me always hesitates to promise anything. Do you ever wrestle with this kind of question?\u201d
Today, I unpack \xa0Ken MacArthur\u2019s crucial question all entrepreneurs and marketers must answer, \u201cShould I make a \u2018Big Promise\u2019?\u201d
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Spiritual FoundationsThe Spiritual Foundation is from the Sermon on the Mount and follows the theme of today\u2019s podcast, \u201cAre Big, Bold Promises Biblical?\u201d
Uncover what the Bible says in Matthew 5:33-37:
\u201cYou have also heard that our ancestors were told, \u2018You must not break your vows; you must carry out the vows you make to the Lord.\u2019 But I say, do not make any vows! Do not say, \u2018By heaven!\u2019 because heaven is God\u2019s throne. And do not say, \u2018By the earth!\u2019 because the earth is his footstool. And do not say, \u2018By Jerusalem!\u2019 for Jerusalem is the city of the great King. Do not even say, \u2018By my head!\u2019 for you can\u2019t turn one hair white or black. Just say a simple, \u2018Yes, I will,\u2019 or \u2018No, I won\u2019t.\u2019 Anything beyond this is from the evil one.\u201d
Deliver on your promise. If it\u2019s a Big, Bold Promise, good, keep it.
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Feature Presentation \u201cWhy You MUST Make Big, Bold Promises\u201c\xa0
- 5 Reasons to consider making bold promises in your marketing \u2014 How to overcome your own skepticism when making the offer and the promise. 13:25
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- How you\u2019re robbing others (although you\u2019re unlikely doing this intentionally) \u2014 Seriously, did you ever consider it\u2019s not all about you? 14:20
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- Why uncovering how you\u2019re intentionally robbing yourself is crucial to living your most magnificent life. \xa017:00
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- Throwing your gift on the ground \u2014 What really happens when you refuse to step into your most magnificent life. 19:00
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- Discover the one thing that penetrates the cloud of confusion \u2014 Successful marketers understand this better than anyone. \xa020:10
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- How to overcome the mass mumbling of mediocrity \u2014 Sparking this causes some people to retreat into their comfort zone. 21:30
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- Uncover the powerful force you must dismantle in order to grow your business \u2014 Overlooking this crucial influence is guaranteed to doom your sales. 23:00
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- The world is made a better place by those who get their \u201cHopes UP!\u201d 23:30
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- Why this simple yet neglected principle, espoused by Donald Miller, is key to all successful marketing \u2014 Change this one element in your marketing and reap the financial rewards \u2026all the way to the bank. \xa024:24
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- How setting Big, Bold promises tricks you into higher performance. 24:53
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The Ridge wallet
The Bible
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