The Stand-Up Comic's Secret To Great Copy
Kevin Rogers spent years on the road doing stand-up comedy. Now he makes his living as a direct-response copywriter. I had a chat with Kevin about his journey from playing comedy clubs with the likes of Chris Rock and Billy Gardell, to writing launch promotions for high-dollar clients.
There are many parallels between comedy and copy. Tune in as I explore them with someone who's been successful at both.\xa0