The Most Important Skill For Any Business
This is part 2 of the "Writer's Rewind" series. I'm devoting this month to covering some of the fundamentals of great copy, and in the case of this week's episode, why copy itself is so fundamentally important to the success of your business, regardless of what that business is.
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\u200bThis episode was originally released almost a decade ago (the day I celebrated my 50th birthday). I must admit, I was pleased that none of this content is "outdated". All the reasons I gave\xa0 to support my claim are no less true today than they were then.\xa0
Five Reasons Why Copywriting is the Most Important Skill For Any Business
- \u200b It costs nothing, but returns can be huge
- \u200bIt can generate instant cash infusions
- \u200bCopy builds stabilized income streams
- \u200bWrite once, profit indefinitely
- \u200bCopy provides strategic positioning
Links
- \u200bThe Membership Experience\xa0-\xa0Part 2 of Stu McLaren's once-a-year training workshop is happening later today (4/8/24). If you're seeing this on that day, count yourself lucky and\xa0grab your free seat.\xa0This is must-see training for anyone who is interested in creating recurring revenue for their business. It's live at 3 p.m. Eastern, and I highly recommend watching the live stream if possible. Stu typically has\xa0 "bonus content" that doesn't make the replay, but if the replay is all you can get,\xa0take it!
- Get the transcript for this episode
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