Social Media Examiner, A Copywriting Empire- Interview With Michael Stelzner
What happened to Tiffany? What happened to Adriane? What happened to Sean? Where are they?
Don\u2019t worry, they\u2019ll be back soon. We\u2019ve all been traveling so much that we couldn\u2019t find a time to get together in the studio. So we\u2019ve batched a couple of fantastic interviews with 3 world class copywriters and marketers to replace the fun, freewheeling episodes until we can get back in the studio together again.
In the next week or so we\u2019ll release our official announcement of a second podcast. That\u2019s right, there will be two Ray Edwards podcasts. One will be all about copywriting and marketing. The hardcore business stuff many of you crave. The other will be the fun, freewheeling conversations about life and all sorts of other entertaining things.
Stay tuned for that official announcement coming very soon.
Click here to download or listen to this episode now.
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- (2:35) How a simple verse in 1st Chronicles, chapter 4 sparked a huge debate and why I think this verse is key to every Christian\u2019s business success. There\u2019s hard evidence in this verse that demonstrates how God actually does answer these kinds of prayers.
I want to tell you about one of my favorite apps. It helps you\u2026
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Check it out at \u2026 https://macpaw.com/gemini
Episode Sponsor:
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Mike Stelzner is the founder of Social Media Examiner, Social Media Marketing World, the Social Media Marketing Podcast, and the Social Media Marketing Society. And he\u2019s one of my best friends. In my conversation with Mike, you\u2019ll discover\u2026
- (7:50) What Mike studied in college and grad school that set him up perfectly as a podcaster, video presenter, and copywriter. He never planned to do what he\u2019s doing now, but looking back, his college years set the stage perfectly for his current career.
- (8:25) How his definition of the word \u201ctranslation\u201d got him started as a copywriter. Without this full-time position at a hundred-million-dollar high tech company while still in college, he may never have figured out how to write great copy.
- (10:15) Why FedEx hired Mike to write an old-school marketing piece when they started their international transit from China. This piece of marketing was so valuable it even convinced Apple Computers to start using the new FedEx overnight service for electronics.
- (12:40) The literally \u201clarger than life\u201d client Mike and I both worked for on separate occasions. Hear the story of how these copywriting opportunities came from our mutual friend Amy Porterfield who worked for this famous motivational speaker at the time.
- (14:40) How Mike made the transition from being THE \u201cwhite papers\u201d copywriter in many people\u2019s minds to starting what is now the most important social media marketing company in the world. Leaving behind a list of 20,000 subscribers was a big risk, but it paid off handsomely.
- (16:20) The clever \u201cbuild a movement\u201d strategy Mike used to grow an initial following of 10,000 people before ever releasing a single product for sale. And when they did start selling products 6 months later, it led them to earn over $2,000,000 in their first year.
- (19:30) Why now, more than ever, people need to understand how to persuade with the written word. Why social media marketing increases the need for good copywriting and how Mike uses it every day in his business.
- (24:25) The importance of creating free content that\u2019s so valuable people would happily pay for it. This one strategy has made all the difference in Mike\u2019s business and now brings in, on average, 1,000 new subscribers per day.
- (27:00) The single reason people trust Mike\u2019s company and faithfully buy from them. It\u2019s a counterintuitive strategy that most companies are too afraid to deploy.
- (31:15) The #1 mistake most social media marketers make when it comes to writing their copy. It\u2019s incredibly easy to fix, but most social media marketers don\u2019t realize how much this mistake hurts their integrity and don\u2019t take the time to fix it.
- (32:35) Why \u201cburying the lead\u201d in Mike\u2019s emails works wonders despite being a cardinal sin of copywriting. It\u2019s a clever tactic that gets more of his reader\u2019s eyes on more of his content regularly.
- (34:45) How to write for skimmers so they still get the important parts of the message in your emails or social posts. With just a few simple formatting tweaks, almost any piece of copy becomes easier to understand for the skimmers (which is most people).
- (37:05) Two free tools any copywriter can use to make great looking graphics. Including graphics in your copy is something many copywriters don\u2019t think about, to their cost.
- (40:02) How to get started learning social media marketing the right way. The easy to use, weekly \u201ctune-in-now\u201d way to get started today.
- (44:45) How to play the long game in internet business and how doing so pays enormous dividends down the road. Most people think it\u2019s too much work, but this particular long game is amazingly fruitful.
- (47:10) The secret equation Mike developed to create explosive growth in his business. He calls it the \u201celevation principle\u201d and it\u2019s so easy, anyone can use it at any stage of their business journey.
- (51:35) The \u201cgood enough\u201d error so many marketers make. Are you making this mistake? How long are you willing to put up with that?
Resources:
Social Media Examiner, https://www.socialmediaexaminer.com/
Social Media Marketing World, https://www.socialmediaexaminer.com/smmworld/
Social Media Marketing Society, https://www.socialmediaexaminer.com/society/
Launch, by Michael Stelzner, http://www.socialmediaexaminer.com/launch/
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