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Published: Feb. 27, 2017, 11 a.m.

You know copywriting is used to sell stuff\xe2\u20ac\xa6 but today we\xe2\u20ac\u2122re about to show you how it\xe2\u20ac\u2122s not just for sales pages any more.

As a matter of fact, when consciously employed, copywriting becomes the \xe2\u20ac\u0153quantifiable multiplier\xe2\u20ac for every part of your business and your life.

Click here to download or listen to this episode now.

Spiritual Foundations

What you say has power \u2013 huge power. You can wreck your life be repeating things that empower destructive forces in your life.

\xe2\u20ac\u0153Death and life are in the power of the tongue, and those who love it will eat its fruit.\xe2\u20ac \xe2\u20ac\u201dProverbs 18:21

Line up your words with the experiences you want to see.

Tip Of The Week

More books I\xe2\u20ac\u2122ve just finished and highly recommend:

• Making Sense of God, Timothy Keller
• Daring Greatly, Brene Brown
• Tools of Titans, Tim Ferris

Feature Segment: \u201cSeven Weird Ways to Use Copy\u201d

Copy is not just for sales pages. If you think the ability to craft transformational copy is limited only to sales letters and the like\xe2\u20ac\xa6you\xe2\u20ac\u2122re in for a pleasant surprise.

Here are some examples we cover on this episode:

1. About pages
2. Blog posts
3. Podcasts
4. Speeches
5. Converstations
6. Subject lines
7. Social Media

Here are some snippets from our conversation:

• The Secret to Persuasive Copy (10:27)
• Your favorite radio station (11:05)
• The formula for successful blog posts (11:44)
• How you say anything is how you say everything (12:52)
• Why you should Zig when everyone zags (13:10)
• How to write a speech in 5 minutes (14:35)
• Sway, Steer, or Stir-up (15:06)
• Grab \xe2\u20ac\u02dcem by the eyeballs (15:38)
• Copywriting Kumbaya (16:05)
• Sean\xe2\u20ac\u2122s special bonus use for copywriting (17:34)

Resources Mentioned In This Episode

• Making Sense of God, Timothy Keller
• Daring Greatly, Brene Brown
• Tools of Titans, Tim Ferris
• The P.A.S.T.O.R. Formula
• Zig Ziglar
• Free Resource: The Two-Billion Dollar Sales Letter You\xe2\u20ac\u2122ve Probably Never Heard Of

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