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The P.A.S.T.O.R. Framework\xae is the formula I use to craft every piece of sales copy I write. It is also the most "borrowed" piece of knowledge that I've ever taught. I've seen it shared in countless blog posts, videos, and forums around the net (often without proper attribution, but that's okay...I guess).

The thing is, to really use this formula effectively, you need to learn a little more than just what each letter of the acronym stands for. This week, I'm diving deeper into each step of the process with a P.A.S.T.O.R. "mini" Masterclass.

Listen carefully, put these concepts to work, and you WILL sell more of your stuff.

Key Insights

• \u200bA review of the PASTOR Framework\xae
• \u200bDiving Deeper ... Talk to your "Right-Fit" client
• \u200bKNOW Your Person as well as possible, then talk to THEM, not to a group - Describe THEIR problem
• \u200bDescribe the Pain as they perceive it
• \u200bWhat's going to happen if the problem (the Pain) goes unsolved?
• \u200bShow them what's possible when the problem is solved
• \u200bTell them the story of Why they should listen to
• \u200bDescribe your experience...tell the story of how you discovered the solution
• \u200bShow the transformation that happened for you (AND share the stories of others when you have them)
• \u200bPaint the picture of possibility - What would their life look like once your product has solved their problem
• \u200bAlways focus on the benefits - Even if the offer
• \u200bReframe the objections as questions...and answer them
• \u200bWhat are the reasons they should act Right NOW?
• \u200bExplain the cost of waiting
• \u200bDon't forget to actually ASK for the Sale\xa0

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Video and Transcript

https://www.rayedwards.com/643

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