Podcasts Business Ray Edwards Show I Find Your Lack of Faith Disturbing

I Find Your Lack of Faith Disturbing

Published: July 17, 2017, 10 a.m.

As entrepreneurs, we have one mandate\u2026get as rich as possible. How did you react when you read that? Did it make you feel uncomfortable and even a little squeamish?

Money is not a \u201czero sum game\u201d (meaning in order for me to win you have to lose) \u2013 it is quite the opposite. Money is infinite, a representation of the wealth created by entrepreneurs, tradesmen, and investors.

So if money is infinite, why don't you have more?

That's part of the fabric of my discussion with\xa0Perry Marshall on today's show. Perry is one of the most expensive and sought-after business consultants in the world. I think you'll enjoy the conversation.


Click here to download or listen to this episode now. Spiritual Foundations

The Bible often uses the natural world to teach us lessons about how to live an abundant life.\xa0A perfect example of this is found in Proverbs 6: 6-11\u2026

Go to the ant, you sluggard!
Consider her ways and be wise,
Which, having no captain,
Overseer or ruler,
Provides her supplies in the summer,
And\xa0gathers her food in the harvest.
How long will you slumber, O sluggard?
When will you rise from your sleep?
A little sleep, a little slumber,
A little folding of the hands to sleep\u2014
So shall your poverty come on you like a prowler,
And your need like an armed man.

As entrepreneurs, we\u2019re like the ant. We have no boss to force us to do what\u2019s necessary. Either we do it, or it doesn\u2019t get done.

Now go forth and prosper!

Tip of the Week

Imagine me mentoring you each and every month. What would that make possible for you?

We would start with an intensive training about how to get your online marketing system set up and running, no matter what type of business you own. Then, each month, we would do a live video training session where you could ask me any question you like.

Each month I would sit down and write you a 12-page memo about what to do, and then I would deliver a proven marketing campaign you could copy and use in your business.

We\u2019ll be opening the doors to this new, group coaching/mentoring/training program in the near future. If you would like more information, go immediately to rayedwards.com/reic to get on the VIP notification list.

Feature Presentation: \u201cOptimizing for Picnics\u201d

Perry Marshall is one of the world\u2019s most expensive and sought-after business consultants. Clients seek him out for his ability to integrate engineering, sales, art, and psychology.

He has launched two movements in modern marketing. His Google Adwords books laid the foundation for the $100 billion Pay-Per-Click industry, and techniques he pioneered are still standard best practices.

Perry wrote the world\u2019s best-selling book on web advertising, Ultimate Guide to Google Adwords. More recently, he\u2019s turned \u201c80/20\u201d into a verb. His book 80/20 Sales and Marketing is mandatory reading in many growing companies, and his books are course material in several business schools.

Here are some snippets from our conversation:

  • The Universal Law of Cause and Effect \u2013 How to work less and make more (19:34)
  • The world is skewed \u2013 Why this is the best time ever to become a serial entrepreneur (20:47)
  • Everything is connected \u2013 Why 20th century thinking will strand you on the Island of Misfit Toys (23:59)
  • Optimized for picnics \u2013 What ants can teach us about business (27:53)
  • Upsetting the corporate apple cart \u2013 Why Dilbert thinking is so destructive, and what to do about it (29:15)
  • Arranging the deck chairs on the Titanic \u2013 How your business myopia is causing missed opportunities for massive growth (32:20)
  • Extreme Inequality \u2013 How 80/20 is running your life whether you know it or not (34:15)
  • The frictionless internet \u2013 The speed of your business is entirely dependent on the speed of your platform (36:41)
  • The rise of the business state \u2013 Why Instagram is more powerful than 100 countries in the world (37:59)
  • The center is the edge \u2013 How mastering principles the key to your leap forward (38:58)
  • Better than Bruce Lee \u2013 Why specific focus is the key to competing with the masters (40:11)
  • Look for the levers \u2013 The secret of turning a little input into a whole lot of output (41:44)
  • How to create an addict \u2013 Why Minecraft is fifty-two times more effective a creating addition than alcohol (44:05)
  • The Swiss Connection \u2013 Learn why Perry recommends deleting all your social media apps from your phone (45:47)
  • The Tsunami Effect \u2013 Why one person\u2019s catastrophe is another person\u2019s opportunity (49:40)
  • The six-year old marketer \u2013 What Perry\u2019s daughter taught him about what we really sell (50:35)
  • Polishing turds \u2013 Why the standard eight hour work day is a joke (53:05)
  • The Star Principle \u2013 How to spot opportunity and how it can make you rich (1:01:19)
  • Islands of profit in a sea of red ink \u2013 How to determine which of your customers are costing you money (1:04:13)
Resources Mentioned in This Episode

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\u201cThe best way to help the poor is first not to be one of them, and second to become as rich as you possibly can.\u201d \u2013 Ray Edwards