Get Started Testing Your Copy

Published: July 1, 2008, 3:28 p.m.

The Question: How do I test my copy?

The Answer: It's not that difficult \u2013 don't over-complicate things.

How To Improve Your Sales With Better Copy:

1. Model successful copy of companies whose ads you know are working (don't steal \u2013 model!).

2. Use multi-variate testing. Yep, sounds complicated. But when you use software, it's pretty easy.

3. Use software like Split Test Accelerator to do your testing. (NOTE: Multi-Track Generator is now off the market\u2026sorry!)

Click for the Podcast Audio:

Get Started Testing Your Copy