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Published: July 11, 2016, 10 a.m.

Last week we discussed packaging your passion \u2013 turning your wisdom and experience into a knowledge product. We covered the 3 converging marketplace forces that make that possible.

This week, we'll assume you've identified your passion and decided how to package it. So, how do you sell it? How do your promote your product?

Anyone with a good product can promote it \u2013 by mastering a specific method of persuasive communication. Copywriting.

Today we'll give you a basic framework for that, plus some cool cheat sheets you can use right away.

That, plus we SOLVE the \u201cInstagram Problem\u201d, and provide you with a secret backdoor to the Copywriting Academy LIVE conference\u2026 a $5,000 conference you can attend for FREE.

AND\u2026 the return of LISTENER QUESTIONS!

Click here to download or listen to this episode now.

Spiritual Foundations

Are you in a \u201cvalley\u201d in your life?

Are you lonely? Depressed? Afraid?

Maybe it's a minor valley \u2013 a day where you seem to be slightly off schedule and unproductive, ineffective, and uninspired.

Maybe it's more serious: an argument with your spouse, a problem with a child who has gone astray, or you've just lost your job.

Or maybe it's worse: you or someone you love received a devastating medical diagnosis. Someone close to you may have died or been horribly injured.

These are all valleys \u2013 and all can lead to hopelessness\xa0and the fear of facing the valley alone. There's even a song about it, written by Woody Guthrie:

You gotta walk that lonesome valley,
You gotta walk it by yourself,
Nobody here can walk it for you,
You gotta walk it by yourself.

This is actually a Christian song, full of references to Biblical heroes. It's well-written. It's catchy. And it is 100% wrong.

Jesus is our Great and Good Shepherd, and He promises every believer that he will \u201cnever leave you nor forsake you.\u201d (Hebrews 13:5-6).

He said, \u201cI will be with you always.\u201d (Matthew 28:20)

You are never alone. You don't walk ANY valley by yourself \u2013 not even the darkest one.

Yea, though I walk through the valley of the shadow of death, I will fear no evil; for You are with me; Your rod and Your staff, they comfort me.\u201d
Psalm 23:4

Notice it's the valley of the SHADOW of death. Not death itself. For Christians, there is no such thing as death. We go on. We transition. We are resurrected \u2013 but it's even better than that. We are placed into bodies and lives BETTER than any we EVER have in this present age.

Jesus walked the valley of death so we wouldn't have to. Then he snatched the victory from death, rose again, and handed us back the keys of the kingdom.

It's worth noting that up until this point in the 23rd Psalm. God is LEADING us\u2026 and then suddenly we WALK into the valley of the SHADOW of death.

But even though walking into the FEAR of death may be our choice\u2026 or perhaps we even contributed to the DANGER TO OURSELVES by smoking, driving drunk, cheating in a marriage \u2013 or whatever\u2026 Jesus is not there to WHACK us with his Shepherd's staff and say \u201cI TOLD you so!\u201d

But see how Jesus, our good shepherd, watches over and delivers us even though we walk\u2014not by His leading\u2014into the valley of the shadow of death.

He is still with you in the valley.

It's NOT a lonesome valley.

You DON'T have to walk it by yourself.

Somebody else DID walk it for you.

His name is Jesus.

Tip Of The Week

Let's solve the Instagram Problem.

Problem: you want to post to Instagram from your computer, but you can't. You have to do it from your phone.

Problem: you want to schedule your Instagram posts ahead of time, but you can't\u2026 unless you use an app that runs\xa0on your phone all the time.

Grum to the rescue.

Scheduling your Instagram posts for a whole week is easy.

• Upload photos from your computer and they will be published in your Instagram account on the required day and at the right time
• For your convenience Grum lets you set up hashtags, emojis and there's a calendar for your posts.
• Post your content to as many accounts as you need at the same time. No need to log in and out of the Instagram app to switch accounts!

Feature Segment: Promote Your Product

Last time, in episode 239\u2026

3 Converging Forces That Make \u201cIdea Businesses\u201d Possible

1. Global Networks
2. Instant Commerce Systems
3. Digital Distribution

These 3 converging forces make it possible to take your life's passion and turn that passion into a book, a product, or a business.

We gave you a method for determining WHAT to package into a product. So if you need that, go back and listen to episode 239.

Now, this is where people get STUCK.

• \u201cHow do I make a product?\u201d
• \u201cI don't have a video studio/camera/produce/face.\u201d
• \u201cI'm shy.\u201d
• \u201cI can't write, or I hate writing.\u201d

The \u201chow\u201d to make the product is NOT THE MAIN ISSUE. It's a detail. People get stuck, but it's easy to overcome.

This is all a smokescreen for the REAL problem.

The REAL problem is: we don't like to sell.

GET OVER YOUR INNER CONFLICTS

Your product is good.

Business only works when both sides prosper.

The way to sell without manipulation: the P.A.S.T.O,R, framework.

• P \u2013 Person, Problem, Pain
• A \u2013 Amplify, Aspiration
• S \u2013 Story, Struggle, Solution, System
• T \u2013 Transformation, Testimonials
• O \u2013 Objections, Offer
• R \u2013 Reverse the Risk, Raise the value, Request a Response

We have a free video training series on this which you can access at this link.

Next week we will dive deep into how you can Prosper With Purpose. What's the PURPOSE behind all this prospering? How can you prosper and feel positive about it?

Listener Questions

This week we bring back listener questions. We have questions from:

• Kevin Lageer\xa0asks how do you go about finding your passion when there's nothing you feel passionate about.
• Julie wants to know how to get this free book about LinkedIn marketing from John Nemo.
• Tyrone Barton from Alabama says he loves the show \u2013 and has some suggestions for us.
• Matt Champagne \xa0takes issue with something Ray said a few episodes back.

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Get The Transcript

Right-Click and \u201cSave As\u201d to Get the PDF Transcript.

Final Thought

My prayer for you is that you will see more and more that God is doing exceedingly abundantly above all that we ask or think, according to the power that works in us. And that power is the Spirit of God Himself!

Live life fully alive, refuse to suffer, go forth and prosper with purpose!

Do you have any lingering questions about how to Package Your Passion, or how to Promote Your Product? Any questions you'd like to make SURE we include in out next episode, entitled \u2018Prosper With Purpose'?