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Published: Feb. 22, 2016, 10 a.m.

In this week's episode, Sean turns the tables on Ray. The interviewer is now the one being interviewed.

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Feature Segment:\xa0Sean Edwards Interviews Ray Edwards

Sean gets to ask Ray the questions this week. Some of the questions Sean asks\u2026

• What is copywriting, and why is it so important to entrepreneurs and small-business owners?
• In your book, How to Write Copy That Sells, you refer to the \u201cmagic building blocks\u201d of sales copy. What are those blocks, and how do we use them?
• Recently, you introduced the term called \u201cDistributed Sales Messaging\u201d. What is that all about, and why is it important?
• Are there any types of businesses that this \u201ccopy-centric\u201d approach will NOT work for?
• Do Internet \u201cproduct launches\u201d still work, or has that gravy train already passed us by?

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