Podcasts Business Ray Edwards Show 10 Commandments of Hiring a Copywriter

10 Commandments of Hiring a Copywriter

Published: March 20, 2017, 10 a.m.

You know you need great copy to sell your stuff, and you\u2019re thinking of hiring a copywriter, but how can you make sure you don\u2019t get ripped off?

In this episode we\u2019ll show you how to successfully navigate these waters and arrive safely on the shores of copywriting bliss.

Click here to download or listen to this episode now.

Spiritual Foundations

Are facing challenges in your life right now? I have excellent news for you.

No matter what is happening in your life, God is completely on your side! That, my friends, is called the Divine Advantage.

In Romans 8:31 God says, \u201cWhat then shall we say to these things? If God is for us, who can be against us?\u201d

No matter what life throws at you, take courage because you\u2019re on the winning side!

Tip Of The Week

If you use a Mac user and you\u2019re a productivity geek I highly recommend you get the most out of your Apple technology by checking out the Mac Power Users Podcast with David Sparks and Katie Floyd.

In addition, David Sparks has his own blog called MacSparky.com where he has created free screencasts that show you how to get the most out of your productivity apps.

He also has a series of Field Guides you can purchase on a variety of subjects that will make you want to hug your Mac. Prepare to feel the Apple love.

Feature Segment: \u201c10 Commandments of Hiring a Copywriter\u201d

Maybe you\u2019ve tried to hire a copywriter in the past, but you had a bad experience with The 7 Deadly Copywriter Sins:

  1. The copy was just plain bad (too hypey, too weak, or \u201cinfo-only\u201d)
  2. The copy sounded like everyone else (the Sea of Sameness, Mired in the Muck of Mediocrity)
  3. Your copywriter took the money and ran
  4. Your copywriter never communicated with you\u2026ever.
  5. The copy was late.
  6. They never asked for your feedback, so the final product was miles off target.
  7. They Found You, Fooled You, and Forgot You

You\u2019d like to hire a pro, but you can\u2019t afford the fees of an \u201cA-List Copywriter\u201d (Ray\u2019s current minimum is $250,000 up-front,\xa0plus a percentage of sales, for a \u201cPrivate Client\xa0Launch Package\u201d.) Yikes!

You\u2019re frustrated because it seems like the biggest \u201cX-Factor\u201d in your product launch is the copy, and you are afraid neither you nor your team is good enough to get it right.

The 10 Commandments of Hiring a Copywriter

i.\xa0Scope: Thy copywriter shalt help you determine exactly what type of copy you\u2019ll need, and how much copy you\u2019ll need to bring you the results you seek.

ii.\xa0Voice: Thy copywriter shalt spend time with you and your material to learn your unique voice, and then infuse that voice into your copy. Your voice is what differentiates you from the crowd.

iii.\xa0Deadline: Thy copywriter shalt deliver your copy on time\u2026every time. If he doth not, woe unto them, and they shalt be cast into outer darkness.

iv.\xa0Milestones: Thy copywriter shalt set up mile markers along the way during your project so that you can be consistently confident that your project is receiving the loving care it deserves.

v.\xa0Communication: Thy copywriter shalt check in with you throughout the process to get your input and make absolutely certain that you\u2019re thrilled with the hand-crafted copy thou receiveth.

vi.\xa0Revisions: Thy copywriter shalt continue to work with you until thou art thrilled.

vii.\xa0Proofreading: Thy copywriter shalt have thy copy proofread, and ensure the text is error-fee.

viii. Review: Thy copywriter shalt put thy copy under the watchful eye of a mentor or other senior copywriter.

ix.\xa0Results: Thy copywriter shalt have a track record of results.

x. Followup: Thy copywriter shalt NOT just hand off your project and wish you luck. Thy copywriter shalt be there if things go sideways ready to swoop in and save the day!

And\u2026you guessed it\u2026here are some snippets from our conversation:

  • Oops I did it again (8:03)
  • The Stepford Copywriter (8:40)
  • Visit your money in Mexico (9:28)
  • Can you hear me now? (9:44)
  • Don\u2019t be tardy for the party (10:50)
  • Have we met? (11:46)
  • Avoid the One Night Stand (12:11)
  • Have map\u2026will travel (13:31)
  • Hire a chameleon (13:55)
  • Better bring a flashlight (14:37)
  • Give your copy a hug (15:15)
  • Artisan copywriting (16:41)
  • The value of sweat equity (17:46)
  • That copy sure is pretty (18:58)
  • Four eyes are better than two (19:57)
  • Win\u2026and win often (20:54)
  • Copywriting Superhero! (21:25)
Resources Mentioned In This Episode How To Help

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