Podcasts Business Ray Edwards Show #027: How To Be Predictably Persuasive [Podcast]

#027: How To Be Predictably Persuasive [Podcast]

Published: Sept. 19, 2012, 1:33 p.m.

A lot has been written and said about writing\xa0 copy that sells. Today's podcast goes beyond the basics and provides a framework that allows you to be predictably persuasive, whether you're writing sales copy, giving a speech, or writing a blog post.

This Week's Tip

One of the new podcasts I'm listening to is Beyond The To Do List with Erik J Fisher \u2013 it's a keeper!

Spiritual Foundations

If you want God to bless you financially, give Him something to work with!
So he who had received five talents came and brought five other talents, saying, \u201cLord, you delivered to me five talents; look, I have gained five more talents besides them.\u201d His lord said to him, \u201cWell done, good and faithful servant\u2026\u201d
Matthew 25:20\u201321
Feature Story: How To Be Predictably Persuasive
 Persuasion is important to master if you think you might ever need to:
  • Get a date
  • Get a job
  • Make a sale
  • Win an argument
  • Change someone's mind
  • Land a new client
  • Raise a child
  • Raise money for a cause
  • Buy something
  • Sell something
  • Or influence anyone in any way
The key to being persuasive is really not in some magic phrases or tricky manipulation \u2013 but in principles that never fail to work. There are basic foundational ideas that will serve to make you more persuasive \u2013 with predictable results.
  1. Calibrate your expectations and clarify your outcome
  2. Know the person you're attempting to persuade.
  3. Demonstrate non-manipulative empathy.
  4. Know where they score on the Persuasion Awareness Scale Test (P.A.S.T.): Know, Care, Considering, Pain
  5. Appeal to the four learning styles: Why, What, How, What If
  6. Answer any and all questions that stand in the way of transformation.
  7. Create an environment that invites decision.

\u201dThe easiest way to persuade someone is using what is already persuading them.\u201d Click To Tweet This Quote

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Question for you: Do you have tips (or opinions) about ethical persuasion?\xa0Comment below, or call in at\xa0(509) 713-2679

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