Podcasts Business Ray Edwards Show #012: 3 Powerful Tricks For More Persuasive Writing [Podcast]

#012: 3 Powerful Tricks For More Persuasive Writing [Podcast]

Published: June 5, 2012, 10:16 a.m.


I do this show to help you build the business you dream of and live the life you deserve.\xa0I show people like you how to start and grow an online business you'll love for less than $100. The economy doesn't dictate your fate, the politicians won't save your bacon, it's up to entrepreneurs like you and me! Start a business\u2026 save the world!

In today's episode\u2026

Persuasive prose produces profits. Writing persuasive copy gets your emails opened and read, your ideas shared and promoted, your blog posts ranked in Google, and your products and services sold. Today's episode gives your 3 \u201ctricks\u201d to make your writing more persuasive.

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Feature Story:\xa03 Powerful Tricks For More Persuasive Writing

Writing persuasive copy is simple \u2013 but not always easy.

The most persuasive techniques usually are the ones that are simplest. Here are three simple tricks the top copywriters know will help them sell more (of whatever they're selling)\u2026

  1. Know your prospects. This means doing your homework, and knowing the audience you're writing to (and selling to) inside out. You must know, at the very least their FFA's (fears, frustrations, and aspirations). If you know those three things, you have some powerful mojo at your disposal.
  2. Speak the language of your audience. If you are writing to golfers, for instance, you absolutely must not call the instruments of play anything other than clubs. Referring to \u201cball striking sticks\u201d will earn your copy a quick trip to the trashcan. I know the example is ridiculous, but I see copywriters making mistakes equally as ridiculous all the time.
  3. Know your product. Again, a seemingly obvious point, yet one of the most frequently violated principles of writing persuasive copy. The more you know about your product, the more persuasively you will be able to communicate about it. Newbie copywriters would do well to study the greats, particularly Eugene Schwartz, who often read a book four (or more) times, and had 100 pages of notes written in his own hand, when he finally sat down to write the copy that would sell the book.

As I said, simple. Not necessarily easy.

Listener Questions

  1. Avery has a question about why her affiliate site got \u201cslapped\u201d by Google.
  2. Dave has nice things to say.
  3. Dr Kevin wants to know why his site generates warnings for some users.

Announcements

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If you have enjoyed this podcast,\xa0please subscribe (and leave a review) in iTunes.

Call in your questions or comments to our new, fancy \u201crequest line\u201d at\xa0(509) 713-2679

Question for you:\xa0What \u201ctricks\u201d do you use to increase the persuasion power of your writing? Comment below, or call in at\xa0(509) 713-2679

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