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Due to the current pandemic, many businesses are considering a switch to an online platform. Whatever you're experiencing right now, you are not alone. If you've just started building your business or have been building your business using speaking arrangements, this conversation is going to be powerful for you.

It's going to cover essential topics like how you can make money online, how you can communicate with your family. How to communicate with your prospects without being insensitive. How to really be able to sell in the marketplace.

In this week’s episode, Shameca Tankerson welcomes Kristin Thompson as her special guest to talk about how you can take your event and profit online.

Kristin Thompson quickly rose up in the industry making waves as her simple one-hour talks (to just 100 people) generated 5 and 6 figure paydays.

This firecracker mompreneur used leverage to build her business part-time.  She went from zero to multiple six-figure years. Even six-figure months.

Part One of ‘How to Take Your Event and Profit Online with Guest Kristin Thompson’

It's important to take time to eat, breathe, and re-center yourself in the middle of the day. Have an end time, a time when you wrap up. Then you can then go connect with your spouse, your partner, your kids or yourself.

Divide your time into blocks. Put your family time and profit-producing activities into your calendar first. Make sure that you're putting your energy into the places that are going to grow your business the fastest.

Find time to connect with people to find, book, and deliver opportunities. These are things like speaking classes, making offers, talking to prospective clients, or podcast interviews.

All of that stuff needs to be laid into the calendar so you can set your priority. If you're reading this right now, it's also a form of connection. Because this content serves you.

“Build your business online, make it engaging and entertaining!” — Shameca Tankerson (00:58-01:09)

If you want to improve your existing business or have the desire to start your own business, but your fear of speaking is getting in the way, take a look at your gifts as a good starting point. Start in your lane of expertise so you can build your unique brand personnel.

You don't want to sound exactly the same as similar speakers out there. There must be something about your personality, style, and vibe that sets you apart from them. Your differentiator is your content, your style, what you include, what you exclude, pricing, all of that can help you stand out.

Consider collaborating with different people. Look for opportunities to be interviewed on other people's pages, podcasts or groups. You can share your gifts on all of those platforms. Grow your Facebook group. Lead your master class there.

Some people are very soft and spiritual. Some are a little nerdy and like intellectualizing things. The more you can lean into your natural personality, the more you're going to pop out of the sea of sameness.

Don't be afraid if you're a little different. Own that and claim that as a way to differentiate yourself visually in the marketplace. So you continue to serve, educate and empower others. 

Part Two of ‘How to Take Your Event and Profit Online with Guest Kristin Thompson’

The key thing is to figure out what is your signature system. Use your expertise so you can help others get all the way up over the mountain to the other side. With the right strategies, you can craft your talk in a way that's interactive and entertaining. Moreover, avoid switching topics because that's not a very good analogy.

“You can stand out by figuring out what is your archetype, and where you need to pull that forward in your business.” —  Kristin Thompson (23:32-23:37)

It's always important, no matter what's going on, to be sensitive to the broader market. Anything you deliver should be with the spirit of service. You should only sell to people who really need what you have to offer. That should be the default values that you do business with.

Don't stop. There are many people in need right now. Businesses stay invested in things that make sense. Make offers to people who need you most. Because they do need you.

Especially those of you who can help people build businesses to work from home. There are many topics that are important right now. Just do it with the spirit of service.

Hopefully, this fog will get clear soon. It's going to lift at some point in time. We're not going to be in this state forever. I believe staying grounded and going forward like a locomotive. Keep your long game in mind. The end results. That is how you are going to survive.

About Kristin Thompson

Kristin helps you take your personality and your expertise, and package it into a message and a business you love…. so you can serve more people and make lots of money doing it! Its about rockin your image, your talk, and your life… into six figures and beyond! http://www.speakservegrow.com/free

About Shameca

Shameca Tankerson is an award-winning business coach, national speaker, and bestselling author. She is a badass at helping women own their worth, claim their confidence, and become high performing power players who get paid – without the guilt.

She's called to challenge you to your greatness, stretch you, test your limits, and set fire to your fears. Her clients are high achievers, dreamers, visionaries, who hold something so powerful, so wickedly incredible within… they are on the cusp of greatness - yet the scars of their past have them second-guessing themselves. 

Together we call on your courage, bust through fear, and awaken your inner powerhouse so you can stop apologizing, shrinking, hinting, whispering, asking for permission, giving in, and pretending to be satisfied with the status quo. It’s your time.

Listen, when you stop playing small and show up fully, your business and income will naturally grow too. Discover how clients see your Level of Authority and any blocks sabotaging your sales. http://shamecatankerson.com/