1615: Roger Blyth on Radio City - 1978
Roger Blyth entertains in the afternoon with \u2018City Extra\u2019 on Liverpool\u2019s Radio City in Summer 1978. As with so many of the early stations, it spread its geographic wings as much as it dare \u2013 serving \u2018the North West and North Wales\u2019. The City Show-mobile was on the road too. More station IDs than earlier generations, at a time when the industry was just getting accustomed to audience research. The ad breaks illustrate how varied and competitive the local retail world was \u2013 and listen out for a Kenny voice-over.
\n\n\nComprehensive news too, featuring a posh Roy Hattersley - and talk of inflation lying at 7 or 8% - with the prospect of it even remaining in single figures. A bit of speech for no apparent reason in the form of an interview down a bad phone line \u2013 as was often the case back then - and a more useful public service campaign to persuade parents to immunise their children. Plus \xe7a change, plus c'est la m\xeame chose.
\n\n\nNo segues \u2013 but alongside the hits of the day, enjoy Les Reed and the Pop Proms Orchestra.
\n\n\nRoger died in 1997.