1545: Magic Christmas launch - 2018
On 30th November 2018, the principal Magic service flipped format to all-Christmas songs.\xa0 Whilst several AM stations had dipped a toe in the water, or new or existing digital offshoots had\xa0 gone totally Christmas in recent years, this was the first time a major existing FM (in London) music brand had switched formats.
\n\n\nThoughts on my blog.