Radio 4 despatched a speedy apology for this credit for Brut aftershave on Radio 4 on March 30th (730 am) by the brilliant Garry Richardson on the Today programme. \u201cThis was a mistake. It should not have happened. We apologise and the programme\u2019s sports production team is being reminded of the editorial guidelines on product prominence\u201d.
\n\n\nGiven the speed of the apology, the Guardian article covering this, and the general hullabaloo - we can rest assured it\u2019s an uncommon occurrence.