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The tech world is an alphabet soup of acronyms referencing all kinds of fascinating concepts. But “VRM” might actually have implications for YOU as a consumer. This week, in a special extended episode of Radio Berkman, one of the innovators of Vendor Rights Management (VRM) gives us an inside look at how the relationship between customer and retailer could become more efficient, practical, and personal. For those worried about how the future of commerce, media, and the internet could play out this episode is a must listen.