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It seems like a no-brainer for healthcare organizations to allocate time and attention to a health condition that is guaranteed to affect 50% of adults during their midlife years\u2014but that hasn\u2019t been the case.

We\u2019re seeing momentum around making menopause mainstream\u2014from the White House directing research funding, to Hollywood stars talking openly about menopause, to the rise of femtech companies geared toward helping consumers navigate the clinical and social effects of menopause. But though 100% of women in midlife will experience this clinical event, the reality is that most women\u2019s health programs are primarily focused on what our guests have referred to in the past as the \u201cbikini approach\u201d to women\u2019s health, and have largely ignored the needs of women in the post-reproductive years. From a clinical and financial standpoint, this is a missed opportunity. And given 80% of the healthcare workforce is women, and one-third of those women are in midlife, it\u2019s also a competitive vulnerability.

That\u2019s why this week, host Rachel (Rae) Woods invites Advisory Board women\u2019s health experts Kara Marlatt and Gaby Marmolejos to explore how provider and employer leaders can build systems that account for and address women\u2019s health needs \u201cbeyond the bikini.\u201d

Links:

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• 5 ways employers can support women's health during midlife
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• Five women leaders on the shifting landscape of women's health, per UnitedHealthcare (beckerspayer.com)
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• Ep. 188: The business case for investing in women's health
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• The business case for investing in women\u2019s specialty care
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• Women\u2019s health opportunity: Menopause symptom care
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A transcript of this episode as well as more information and resources can be found on radioadvisory.advisory.com.