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In this episode of RadEO Ross talks to David Alexander from Sheer Music Publishing about royalties and copyrights on music and compositions. They talk about how the music industry has been the testing ground for new modes of billing and distribution like streaming that expand into other industries. They chat about how streaming platforms impact African music and musicians. David also shares his knowledge on where the industry is going and what we can do to support local artists. \n\nSubscribe on iTunes (https://itunes.apple.com/us/podcast/radeo/id1250841955) \nor Soundcloud \n(https://soundcloud.com/radeopodcast)\n\nMore about David Alexander -\nDavid Alexander is the Founder, Owner and Managing Director of Sheer Music Publishing (Pty) Ltd, the fastest growing independent music publishing company in Africa. Sheer Publishing represents African songs and songwriters for the world. \n\nDavid founded Sheer Publishing back in 1996 to exploit a gap in the local Jazz scene. Today Sheer Publishing has a vast catalogue rich with diverse South African, African and International Chart music ideal for licensing purposes. Sheer Publishing offers the ultimate one stop solution for all deals and has music placements on movies such as District 9 and the Oscar winning Tsotsi and the Academy Award nominated Searching for Sugarman. Sheer Publishing has placed music on television shows such as Private Practice, Jacob\u2019s Cross and Big Brother and has been instrumental in successful commercials such as Castle Light, Vodacom, MTN, Makro, Cadbury\u2019s PS, Wimpy, Engen and Ackermans just to name a few. \n\nSheer Publishing is very active on the African Continent and David has travelled to many sub-Saharan countries in search of new clients. David has given papers and served on panels at music industry conferences such as African IP Forum (Tanzania), Salaam Music Expo (Senegal), Womex, Kenya Music Week (Kenya), NIMEX- the Nigerian International Music Expo (Nigeria), Porto Musicale (The Brazilian Music Exhibition) and the Wami Conference (Western Australian Music Industry) as well as at Moshito, Music Exchange, KZN Music Imbizo in South Africa. David has also participated as a Mentor at Womex and Nimex.\n\nDavid is the Treasurer on the Board of CAPASSO (Composers and Publishers Association) which is the mechanical collection society in South Africa and has agreements with the recording industry, broadcasters as well as internet and mobile operators. David serves as a Director on the Board of the Music Publisher's Association of South Africa (MPA - SA)\n\nFind David\u2019s business here-\nhttps://www.sheerpublishing.co.za/\n\n\nShow Notes - \nGives us your elevator pitch 00:41\nRoyalty Payment breaking down to fractions 03:02\nCollaboration is increasing over time 04:15\nHow did you end up running the back office? 06:40\nHow has your business adapted to streaming? 14:50\nCD\u2019s versus album streaming and cost 24:22\nDo you think streaming services are setting the trends for music to consumers? 26:05\nDo you think indie artist publishing their own music on streaming platforms are changing the industry? 29:48\nCan other smaller streaming platforms compete with Spotify and Apple Music? 30:30\nAre you moving into blockchain? 34:30\nWhat lesson can entrepreneurs learn from the SA music industry? 36:01\nWhat piece of music should we go listen to right now? 37:47