This year\u2019s holiday shopping season will look like none ever seen before. As shoppers continue to flock to digital commerce, merchants\u2019 CFOs and treasurers won\u2019t only be tasked with ensuring consumers\u2019 online payment demands are met. J.P. Morgan Merchant Services CEO Max Neukirchen tells Karen Webster how CFOs must wield the power of data to adjust their liquidity management strategies in an omnichannel sales environment.