How Retailers Can Ride Changing Consumer Preferences On The Road To Recovery
The pace of innovation adoption in the post pandemic world has been remarkable to witness Afterpay CEO and co-founder Anthony Eisen told Karne Webster in a recent discussion. Three or four years worht of advances have happened nearly overnight as consumers have dramatically refit their lives around digital consumption. The oppurtunity for retailers, he noted, is to reach a rapdily expanding digital audience, the challange is finding the right playces to make the connections. Which is why, he noted, Aterpay has focused its offering to merchants not just around its payment services, but it's status as a digital meeting place.