How A Contextual View Of Commerce Wins Over Consumers
Transactional data is nothing new but mobile technology enables issuers and merchants to have what amounts to conversations with consumers \u2014 which, in turn, can boost customer acquisition and revenue, and reduce fraud. In a new PYMNTS podcast, Karen Webster talks with Ondot Systems CEO Bharghavan Vaduvur about the best ways to reach consumers with offers, alerts and other features without coming across as nagging or overbearing \u2014 and why context and location matter more than they used to.