Banking Customers Demand More Security but Not at Expense of UX
When accessing their digital financial accounts, customers want to have a choice of channels and devices to use. They also want to have a great user experience (UX), whether via a desktop website, app or mobile browser.
\u201cThat flexibility is really important, allowing choice for the consumers, what works for them \u2014 and it may be different on any given day,\u201d Lindsay Dutton, Chief of Staff at Entersekt, told PYMNTS.