Episode 7: Generation Z And Sports Consumption - Oliver Snoddy
Described as the \u2018always connected\u2019 generation, generation Z or GenZ are driving demand for increased expansion and more immersive and engaging ways to consume sport. With sports organsations adapting \u2018traditional\u2019 sports to stay relevant, what might this mean for the future of sport consumption? These questions were the focus of a recent study by University of Bath student Oliver Snoddy. \n\nIn this episode, Professor Emma Rich talks with Olly about his research study and what it might mean for making sport relevant to the \u2018always connected generation\u2019. \n\nOliver recently graduated with a BSc Sport Management and Coaching degree from the University of Bath. He was awarded the Department for Health undergraduate student prize for innovation in his final year research project titled \u2018innovating to engage and expand, a critical analysis of the Major League Baseball home run derby x\u2019 which focuses on generation Z and emerging sports formats. \n\nYou can contact Oliver via: oliversnoddy@yahoo.com \n\nLinkedIn: https://www.linkedin.com/in/osnoddy/ \n\nYou can find out more about studying on the BSc Sport Management and Coaching degree here: https://www.bath.ac.uk/courses/undergraduate-2024/sport-exercise-and-health/bsc-sport-management-and-coaching/