What it Really Takes to Create a Stand Out Brand, versus the BS Some Coaches Want You to Believe, with Guest, Cathy Savage, Digital Fitness Pioneer and Foundational Branding Strategist - EP361

Published: Nov. 22, 2021, 11 a.m.

We are being attacked by thongs, side boobs, and now \u201cvag cleavage.\u201d

It breaks my heart when I see women acting thirsty on social media, falling for the good ole\u2019 \u201csex sells.\u201d

Without a doubt, if I showed more skin on Instagram, and had more sultry seductive photos, I would have at least 30% more followers and views\u2026but what at what cost?

These types of followers and engagement don\u2019t get you more money; these aren\u2019t the people who are going buy your high-ticket programs or invite you to be on their popular podcasts.\xa0

What you get by doing this thirst-trap crap is a boost to your ego, a little algorithm bump, plus a little voice in your head saying, \u201cthey are only here for the sexy pics.\u201d\xa0

The old Tiffany would have absolutely done this\u2026thank God there wasn\u2019t Instagram when I was at my worst, operating out of zero self-worth.

Even if you are in the wellness or fitness space, where you do need to show your body to some extent\u2026you don\u2019t need to sexualize it to create a successful stand out brand.\xa0

For most women, society has taught us that our value is in how attractive we are, how desirable, and how accommodating\u2026it\u2019s bullsh*t.

Your true value is in your integrity.

In your expertise.

In your ability to connect and love others.

Not in your ab lines.

Not in your big bootie and small waist.

Not in your sexual divine energy.

Your looks get old with time, but your value is always increasing.\xa0

For those of you feeling like you are too old, too fat, too shy, too whatever the fu*k,\xa0 to be on social media and use it as a business tool\u2026 listen to this interview with Digital Fitness Pioneer and Foundational Business Strategist, Cathy Savage (yes that is really her last name).\xa0

Cathy has helped some of the biggest fitness influencers in the business create multi-million dollar brands and land hundreds of magazine covers, all with the strict rule of \u201cnot using their bodies to build their brands.\u201d\xa0

You can connect with Cathy on:

Instagram: @CathySavageOfficial

Facebook: @CathySavageOfficial/

Website\xa0www.cathysavage.com\xa0

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Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money? A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany\xa0 on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

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