BROADCASTS.com

Instead of asking yourself if your feed is pretty and perfectly curated, you should be asking yourself, \u201cwill this image convert into cash?\u201d

Recently one of my clients who is an aspiring Wellness Coach was holding herself back from going ALL-IN on her business because she didn\u2019t have fancy edited photos for her feed. I got all fired up and said, \u201cscrew the pretty, that shiz is played out, let\u2019s focus on branding that brings in the money!\u201d

Yes Polly the Influencer has a beautiful dream-like feed with photos of her frolicking on beaches across the world (in skimpy white bikini causally holding a celery juice), but that doesn\u2019t really matter if you are trying to build a brand. If your images are just pretty and they don\u2019t help anyone or make any money, then you have a glorified hobby not a business.

In case you haven\u2019t noticed, 90% of my feed contains really helpful, inspiring, and informative infographics\u2026.the high vibe \u201cinfluencer quality\u201d photos of me actually convert significantly lower than the pretty pictures. Now this isn\u2019t the case for everyone\u2019s brand, but it is for mine.

You have to look at your numbers and see what your audience really wants from you, not just the \u201clikes\u201d but are they generating DM\u2019s, applications, purchases, and visits to your website?

If you want to learn how to create images that covert into cash, listen to today\u2019s episode with my friend Brodie Pierson. He is an international leader in personal brand photography and content marketing strategy. He helps entrepreneurs create standout brands that SELL through his courses, speaking, and his top rated podcast.

He has crafted brands for thousands of thought leaders around the world including New York Times Best Sellers, women in Forbes, TEDX Speakers, and Best Selling Authors.

Get Brodie\u2019s $197 content course for FREE by sending him a direct message to\xa0instagram.com/brodsimages\xa0with the words \u201cCONTENT COURSE\u201d\xa0

You can listen to Brodie's podcast here:\xa0http://bit.ly/brandedpodcastITUNES\xa0

Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany\xa0 on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.