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Notice what\u2019s missing\u2026

NONE of these mention THE PRICE.

That\u2019s because people rarely buy based on price unless you are comparing the same brand of a loaf of bread that is $1 less at another store\u2026even so, most people won\u2019t spend the time or energy to drive to another store just to save a $1 or even $5.\xa0

People buy based on emotions. This is where my now famous Emotional Based Sales Techniques\u2122 was born.

If you only focused on sharing the number of modules, how many sessions someone gets, how long, etc\u2026.you\u2019re leaving a crap ton of money on the table.\xa0

When you focus on connecting to the HUMANS who are considering buying your stuff, you will always win.

People need to have that, \u201cI must have that\u201d or the \u201cI\u2019m doing this!\u201d reason in order to break out their credit card\u2026to get to this point they\u2019ve gotta feel the following:

> You deeply get them\xa0

> This will enhance their life\xa0

> I trust this person/company\xa0

It is that simple. The problem is no one has ever taught you how to do it. The good news is the solution is just on the other side of you learning it.\xa0

Start by listening to this new pod episode!

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