My Content Marketing Strategy that is Responsible for Making Hundreds of Millions of Dollars in Many Different Industries EP367
Posting and feeling like no one is watching or reading, gets old real quick.
Then inevitability you end up in a scroll hole, seeing dozens of other people in your same niche going viral on repeat, leaving you second-guessing yourself and feeling more defeated than ever.
I\u2019ve been in that spot too, but there is nothing productive that comes out of focusing on what we don\u2019t have, and what everyone else seems to have.\xa0
When my views or engagement is down (which it was crazy low two weeks ago), I always go my to my foundational marketing strategy that I\u2019ve used with hundreds of clients from multi-billion dollar mega brand to solopreneurs >>> it all starts with one question:
WHAT CAN WE DO TO STAND OUT, BE DIFFERENT, AND DISRUPT THE INDUSTRY?
Typically when a business is flat, whether that be in sales, content, sign ups, or email open rates, it\u2019s because they haven\u2019t shaken anything up in awhile. It\u2019s been the same stuff, saying the same thing, in the same way, for quite some time.\xa0
If you want people to notice you or your brand, you\u2019ve gotta stand out. To stand out, you must do something wildly different, off the wall, and out of the box.
You know you are onto a great idea if everyone believes there\u2019s a 50/50 chance of it working. My most profitable ideas and collaborations with product brands have been after I said, \u201cwell this will either be a BIG win or BIG fail.\u201d
Playing it safe, and always trying to avoid offending anyone will not help you stand out. Risky moves have the biggest pay offs.
Truly you have nothing to lose right now, if you\u2019re not making much money, your income is flat, or your engagement sucks\u2026.you may as well go for a 50/50 shake up.\xa0
Two other questions to help get your creative juices flowing:
- What is something you do that makes your friends and family laugh?\xa0
- What are the first brands that come to your mind? Dig in psychologically and identify why.
I\u2019ll take you though my exact process that is responsible for generating hundreds of millions of dollars for various companies, including my own.\xa0
>>>HELP ME SAVE MORE WOMEN AND CHILDREN FROM SEX TRAFFICKING\xa0
For the entire month of December, I will be donating $20 to my prime charity, Children of the Night, for every written Apple podcast review of the show.\xa0
All you need to do is:
- Listen to an episode
- Leave a written review on the show inside Apple Podcasts. Be sure to include your name or IG handle in the review.
- DM me on Instagram with a screenshot of the review (so we can verify) and I will donate $20 to Children of the Night.\xa0
- Bonus if you share this podcast in your IG Stories, so more people can donate.\xa0
I will be featuring the donors in my Instagram Stores throughout the month, as my way of saying thank you for being of service.\xa0
Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money? A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany\xa0 on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.
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