098: Expand eCommerce Sales via Product Bundling

Published: Oct. 20, 2021, 3:26 p.m.

Amy is the Founder of Mozzafiato, a large e-commerce health and beauty product store.\xa0 She has over 1,000 products on her platform, and it only launched a year ago.\xa0 Before this, she spent 20 years as a university executive and an attorney.\xa0 Today Amy is going to share some valuable knowledge on how inventors, startups, and small manufacturers can join with other emerging consumer products to create bundles of products to sell online, thus giving your product much broader market access and bigger potential sales.\nToday you will hear us talk about:\n\nPress launch for a new brand, and for social credibility.\n\nCreate a group of products that doesn\u2019t compete with anything else.\n\nHow a new product can get into people\u2019s hands that they never would have been able to on their own.\n\nCan market your product in a different way when bundled.\n\nPowerful partnerships with other great brands that compliment your product brand.\n\nMargins can be good as perceived value is high.\n\nShipping savings.\n\nSubscriptions when bundling.\n\n\nEPISODE LINKS\nAmy Parsons / Mozzafiato Links:\n\n\nWebsite: https://mozzafiato.com/\n\n\n\nLinkedIn: https://www.linkedin.com/in/amybuildingmozzafiato/\n\n\n\nFacebook: https://www.facebook.com/IAmMozzafiato/\n\n\n\nInstagram: https://www.instagram.com/iammozzafiato/\n\n\n\nYouTube: https://www.youtube.com/channel/UChi6mU-l-gFdYkKJz5_gm7w\n\n\n\nThe Product Startup Podcast Links:\n\n\nWebsite: https://www.ProductStartup.com/\n\n\n\nInstagram: https://www.instagram.com/ProductStartup/\n\n\n\nLinkedIn: https://www.linkedin.com/company/ProductStartup/\n\n\n\nFacebook Page: https://www.facebook.com/ProductStartup/\n\n\n\nFacebook Group: https://www.facebook.com/groups/ProductStartup/\n\n\n\nPinterest: https://www.pinterest.com/ProductStartup/\n\n\n\nTwitter: https://twitter.com/ProductStartup\n\n\n\nYouTube: https://www.youtube.com/MakoInvent\n\n\n\nMako Design Links:\n\n\nWebsite: https://www.makodesign.com/\n\n\n\nYouTube: https://www.youtube.com/MakoInvent\n\n\n\nInstagram: https://www.instagram.com/MakoInvent/\n\n\n\nLinkedIn: https://www.linkedin.com/company/MakoDesign/\n\n\n\nFacebook: https://www.facebook.com/MakoInvent/\n\n\n\nPinterest: https://www.pinterest.com/MakoInvent/\n\n\n\nTwitter: https://twitter.com/MakoInvent/\n\n\n\nKevin Mako Links:\n\n\nInstagram: https://www.instagram.com/Entrepreneurs/\n\n\n\nLinkedIn: https://www.linkedin.com/in/KevMako/\n\n\n\nQuora: https://www.quora.com/profile/Kevin-Mako\n\n\n\nFacebook: https://www.facebook.com/KevMakoPage/\n\n\n\nTwitter: https://twitter.com/KevMako/\n\n\n\nAbout: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry\u2019s leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about Mako Design + Invent!