091: Market Testing Prior to a Crowdfunding Launch

Published: Sept. 1, 2021, 8 a.m.

Will Ford is the Co-Founder of LaunchBoom, the world\u2019s largest crowdfunding agency.\xa0He also has built multiple successful companies prior to LaunchBoom. Today, Will is going to share some valuable knowledge on how inventors, startups, and small manufacturers can use smart testing before launching their product on Kickstarter or Indiegogo, and how to use that testing for both marketing feedback and product development feedback.\xa0He will also talk about the upcoming Crowdfunded Summit, a completely free online crowdfunding conference with over 20,000 attendees, a conference which I will also be speaking at on Oct. 5.\nToday you will hear us talk about:\n\nMitigating your crowdfunding risk by focusing on pre-launch testing\n\nUsing feedback from testing to make your product launch optimized\n\nUsing feedback from testing to improve your product prior to launch\n\nThe Free Crowdfunding Summit coming up Oct. 5, 2021\n\n\nEPISODE LINKS\nWill Ford / LaunchBoom Links:\n\n\nCrowdfunded Summit: https://crowdfundedsummit.com/\n\n\n\nWebsite: https://www.launchboom.com/\n\n\n\nLinkedIn: https://www.linkedin.com/in/will-ford-6b48a94/\n\n\n\nInstagram: https://www.instagram.com/launchboom/\n\n\n\nThe Product Startup Podcast Links:\n\n\nWebsite: https://www.ProductStartup.com/\n\n\n\nInstagram: https://www.instagram.com/ProductStartup/\n\n\n\nLinkedIn: https://www.linkedin.com/company/ProductStartup/\n\n\n\nFacebook Page: https://www.facebook.com/ProductStartup/\n\n\n\nFacebook Group: https://www.facebook.com/groups/ProductStartup/\n\n\n\nPinterest: https://www.pinterest.com/ProductStartup/\n\n\n\nTwitter: https://twitter.com/ProductStartup\n\n\n\nYouTube: https://www.youtube.com/MakoInvent\n\n\n\nMako Design Links:\n\n\nWebsite: https://www.makodesign.com/\n\n\n\nYouTube: https://www.youtube.com/MakoInvent\n\n\n\nInstagram: https://www.instagram.com/MakoInvent/\n\n\n\nLinkedIn: https://www.linkedin.com/company/MakoDesign/\n\n\n\nFacebook: https://www.facebook.com/MakoInvent/\n\n\n\nPinterest: https://www.pinterest.com/MakoInvent/\n\n\n\nTwitter: https://twitter.com/MakoInvent/\n\n\n\nKevin Mako Links:\n\n\nInstagram: https://www.instagram.com/Entrepreneurs/\n\n\n\nLinkedIn: https://www.linkedin.com/in/KevMako/\n\n\n\nQuora: https://www.quora.com/profile/Kevin-Mako\n\n\n\nFacebook: https://www.facebook.com/KevMakoPage/\n\n\n\nTwitter: https://twitter.com/KevMako/\n\n\n\nAbout: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry\u2019s leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about Mako Design + Invent!