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Rhett Silverstein is the Founder of Hegemon, an agency that represents consumer product manufacturers in partnering with big brands, celebrities, and athletes.\xa0Before founding Hegemon, he was a brand licensing agent at Beanstock, and before that a New York lawyer.\xa0Today, Rhett is going to share some valuable knowledge on how inventors, startups, and small manufacturers can license big brands and celebrities for your products.\nToday we talk about:\n\nWhat is inbound licensing\n\nWhy would a product startup want to consider it\n\nWhat should a product company have ready before reaching out\n\nHow do you work with an agency to get in front of these people\n\nHow are these deals generally structured\n\n\nEPISODE LINKS\nRhett Silverstein / Hegemon Links:\n\n\nWebsite: https://hegemonagency.com/\n\n\n\nLinkedIn: https://www.linkedin.com/in/rhettsilverstein/\n\n\n\nThe Product Startup Podcast Links:\n\n\nWebsite: https://www.ProductStartup.com/\n\n\n\nInstagram: https://www.instagram.com/ProductStartup/\n\n\n\nLinkedIn: https://www.linkedin.com/company/ProductStartup/\n\n\n\nFacebook Page: https://www.facebook.com/ProductStartup/\n\n\n\nFacebook Group: https://www.facebook.com/groups/ProductStartup/\n\n\n\nPinterest: https://www.pinterest.com/ProductStartup/\n\n\n\nTwitter: https://twitter.com/ProductStartup\n\n\n\nYouTube: https://www.youtube.com/MakoInvent\n\n\n\xa0\nMako Design Links:\n\n\nWebsite: https://www.makodesign.com/\n\n\n\nYouTube: https://www.youtube.com/MakoInvent\n\n\n\nInstagram: https://www.instagram.com/MakoInvent/\n\n\n\nLinkedIn: https://www.linkedin.com/company/MakoDesign/\n\n\n\nFacebook: https://www.facebook.com/MakoInvent/\n\n\n\nPinterest: https://www.pinterest.com/MakoInvent/\n\n\n\nTwitter: https://twitter.com/MakoInvent/\n\n\n\xa0\nKevin Mako Links:\n\n\nInstagram: https://www.instagram.com/Entrepreneurs/\n\n\n\nLinkedIn: https://www.linkedin.com/in/KevMako/\n\n\n\nQuora: https://www.quora.com/profile/Kevin-Mako\n\n\n\nFacebook: https://www.facebook.com/KevMakoPage/\n\n\n\nTwitter: https://twitter.com/KevMako/\n\n\n\xa0\nThanks for tuning in! See you next time.